This article considers Andrew Niccol’s comedic cyberpunk film S1MØNE, a story about the development of computer-generated animated actors. When a has-been Hollywood director secretly uploads a digital actress to save his career, passing her off as real, fans fall for the trick and delight in the newest ‘It girl’. Soon the synthespian’s celebrity eclipses the director’s fame, yet he finds it impossibly difficult to delete the program and get the genie back into the bottle. Niccol’s film is part cinematic fable and part philosophical inquiry into how the use of virtual actors (‘vactors’) in Hollywood cinema will affect filmmakers, actors and audiences.