Japanese animation is at the nexus of an international multimedia industry worth over $6.5 billion a year, linked to everything from manga to computer games, Pokémon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winning Spirited Away and beyond. Exploring the cultural and technological developments of the past century, Clements addresses issues of historiography within Japanese academic discourse and covers previously neglected topics such as wartime instructional animation and work-for-hire for American clients. Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books, Anime: A History illuminates the anime business from the inside – investigating its innovators, its unsung heroes and its controversies.
This text provides a history of Japanese anime by an anime historian. This publication, which was issued by a British publisher that specializes in film research, has earned the status of a fundamental reference text in the English-speaking world. It offers an English-speaking perspective on anime’s reception since the 1980s when audiences in other countries began to appreciate the genre. (Nakagaki)
Clements is a longtime contributor to the English-language anime research community, and this is a culmination of his research chronicling the historical development of the anime industry, from its very early beginnings.