Database for Animation Studies


Girls and magic : representations of magical girls and Japanese female viewership

  • Title (Japanese)
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  • Publisher
NTT publishing
  • Book’s Website
  • ISBN
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Recommendations including this Document
Akiko Sugawa

“Light” cultural research study that applies textual analysis to significant “magical girl” anime works targeted at girls from 1996 through the early 2000s, as well as interviews of women who watched those anime. Explores not just representations of girls in anime, but also how the anime were consumed and utilized by girls at the time.

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