Lamarre approaches the topic of Japanese animation from a more technical standpoint, focusing on how certain techniques typical of anime trigger emotional responses from the audience, going beyond thematic analysis.

This chapter plots the development of anime magazines from manga magazines in Japan against the development of the anime industry, to give context and insight into the essential role they played in how fan/consumer and publication/production industry interaction was fostered and evolved through the anime boom years (1977-1985).

A compilation of pioneering researcher Patten’s articles for various publications which serves as a cross-section of how the developing plurality of Japanese contents was viewed throughout the 1970s-2000s, primarily from the perspective of their developing fan communities in North America, such as circles like the Cartoon Fantasy Organization.

Takeda’s account of the history of Gainax is an invaluable source of information regarding one of the most influential creative houses in the industry, without which the history of anime would be completely different.

An increasingly important aspect of the anime business is global expansion and focus on international markets. This business-centric volume on Japanese popular contents in Hollywood is expertly compiled by a Hollywood screenwriter and longtime industry insider.

Focusing on the work environments and the interpersonal relationships within the actual production studios of the anime industry, this collection of case studies and interviews paints a picture of the human-level camaraderie involved in the laborious production of anime.

Another aspect of the animation industry of Japan is the convergence of merchandising and various tie-ups with other industries, which have only increased in scope in recent times. The volume goes in depth focusing primarily on Astroboy and Kadokawa Shoten.

The life and work of Osamu Tezuka, creator of Astroboy, revolutionary of manga, pioneer of TV animation, is told in biographical manga format. The volume is an essential source of information on perhaps the most important individual in Japan’s manga and anime industries.

Clements is a longtime contributor to the English-language anime research community, and this is a culmination of his research chronicling the historical development of the anime industry, from its very early beginnings.

A triumphant attempt to mitigate the apparent bias on Anglophonic-regions in discussions of “Japanese pop culture around the world”—the ubiquity of manga and anime in mainland European regions tells a deeper, more complex tale of exports, localization, co-productions, etc., giving a fuller picture of the true globalization of Japanese contents.