Database for Animation Studies

この項目を日本語で見る

Affective effects generated by the left-right directional difference of a moving dot

The subjective effects of the direction of on-screen movement have been described by aestheticians and animators. In this study, observer's impressions for a dot moving from left to right or from right to left, was investigated experimentally using the semantic differential method, and the results were analyzed statistically. Factor analysis indicated three factors: Activity, Evaluation, and Smoothness. An analysis of variance indicated a significant effect of the direction of movement on Activity and Evaluation. Observers felt that movement from the right to left was signicantly more active than movement in the opposite direction, even if the two movements had the same movement pattern. The resluts confirmed the descriptions of estheticians and animators based on subjective experiences.

  • Title (Japanese)
点図形が与える感情効果――左右の動き方向の差異による印象の違い
  • Publish Date
2006
  • Authors
  • Publication
アニメーション研究
  • Publication Volume
7 (1A)
  • Publication Page Number
29-38
  • Publication’s Website
http://www.jsas.net/index_JJAS.html
  • Keywords

Related Lists