This article offers an examination of the use of American stars in re-voicing a set of Japanese animated texts. The author argues that a new industrial, contextual and textual understanding of stardom is required to penetrate the dense network of meanings attached to star voices in animation. Furthermore, she utilizes a mixed textual and contextual approach to several of Studio Ghibli's American DVD releases to consider the markets for and meanings of anime in America. In so doing this article represents an intervention into a range of academic debates around the nature of contemporary stardom and the significance of anime in America.